An art installation for the "Word of Al Ula" festival which celebrates the year of Arabic Poetry, the installation features Arabic letters bursting out of the desert in an analogy to  the Kingdom of Saudi Arabia being the birth place of Arabic language.

To celebrate "Word of Al Ula" Arabic language festival, the "World of Al Ula" is a smart play on words to reflect how the world is celebrating Arabic  language in Al Ula.

The installation concept highlights the fluidity of Arabic language